Where? Coex, Seoul, South Korea
The beating heart of beauty innovation
in-cosmetics Korea will be showcasing the dynamic personal care ingredients market in Korea at COEX in Seoul on 26–28 June 2019.
With 2019 marking its 5th edition, in-cosmetics Korea is a platform for some of the most exciting ingredient launches in Korea. The show offers visitors unrivalled access to the latest raw materials, testing services and extensive learning opportunities, as well as the most innovative ingredients available on the Korean market.
Over the course of three days, the personal care industry will be united, with more than 250 international suppliers of ingredients, fragrances, testing, lab equipment and regulatory solutions meeting with an expected 7,000 (predominantly Korean) cosmetic manufacturers, R&D representatives and regulatory professionals. This interactive event offers visitors a unique opportunity to not only touch and test brand new products, but also enjoy a free educational programme, providing comprehensive learning opportunities across three themes:
- · Cosmetic science and technology
- · Technical and marketing trends
- · Regulations.
South Korea's beauty industry is estimated to be worth around $15 billion, and Korean beauty (‘K-beauty’) trends are having a major impact on the global beauty industry because Korea is the beating heart of beauty innovation. Focused on health, hydration and a preferred lack of pigment, rather than simply covering everything up, ‘K-beauty’ offers a route to pristine, perfected skin through products that benefit and nourish, as well as beautify. The effects of this approach have ricocheted across the world, prompting a change in the way that Millennials, in particular, approach their skin-care and beauty regimes.
As a result, K-beauty has been challenging traditional western formulations, and this trend is set to continue its drift westwards. Product innovations that drive the Korean market frequently become adopted quickly into European brands. Multifunctionality is key, and the more traditional approach of western formulation is being challenged by the novel rheologies that many of these products exhibit.
If you are attending the exhibition, you will be in good company, with the likes of AmorePacific, Azelis, Beraca, DKSH, Dow, Evonik, Givaudan, Lonza, Nouryon, Roquette, and dozens more in attendance. Every year, personal care manufacturers and suppliers - big and small, bulk and niche - return to the event to source ingredients, learn, and get inspiration. At in-cosmetics Korea you will find the people, products and services that you’re looking for, and you will be inspired by the latest trends, innovations and formulations emerging from this centre of innovation.