Univar to distribute Deinove's newest nature-based cosmetic active
Deinove has announced their intention to appoint Univar as its distributor of the Phyt-N-Resist nature-based cosmetic active in the Europe, Middle East, and Africa regions. To further integrate its promotional and commercial efforts, Deinove selected Univar based on the company's deep industry specialization and global technical expertise serving the beauty and personal care space.
Created by Deinove, Phyt-N-Resist is an innovation in the world of nature-based active ingredients with a 100% pure phytoene formulation concentrated in organic jojoba oil. A colourless carotenoid obtained through a process of fermentation of natural sugars by the extremophilic bacterium Deinococcus geothermalis, Phytoene helps fight against skin aging by reducing oxidative stress and accelerating skin regeneration. Its efficacy and safety have been successfully demonstrated by in vitro, ex vivo and clinical studies.
"We are very pleased that Univar, a leading specialty distributor in Europe, Middle East, and Africa, has chosen Phyt-N-Resist® to enhance their portfolio and diversify into cosmetic actives," said Coralie Martin, Deinove's marketing director. "This distribution agreement confirms our outsourced marketing strategy for global distribution as recently announced."
With access to a large and prestigious portfolio of beauty and personal care solutions, Univar offers strong market coverage and industry expertise to supplier partners around the globe.
"Phyt-N-Resist expands our offering of actives, while complementing our distribution portfolio of functional specialty ingredients," said Arnita Wofford, Univar's head of marketing for Europe, Middle East and Africa. "We're very excited about this biosourced asset because of its sustainable properties, and our teams are looking forward to presenting it to our prestigious customers in the cosmetics industry."