BASF introduces AUROOM, a platform for the digital visualization of automotive exterior colours
6th November 2018
With AUROOM, BASF’s Coatings division introduces a digital platform which enables OEM designers to access a database of photo-realistic virtual car colours. BASF’s virtual colors capture all facets of automotive coatings including lightness flop, colour flop and sparkling. By mapping these colours on car models, OEM designers can virtually paint every colour proposal and gain realistic impressions of colours and effects on a complete car already in an early design phase. AUROOM will be a valuable tool for OEM designers to speed up and perfect the overall colour design process as they are no longer solely dependent on physical samples that need to be painted and shipped. AUROOM provides further innovative features like real-time side by side comparison of different colour shades of the same colour group to make the right colour decision easier.
“Automotive coatings are highly complex colours with texture, colour position and surface defining the overall impression. To easily understand the impact of these colour parameters on a 3-D shape, the digitized colours enable the user to see this on their individual models” said Mark Gutjahr, head of Automotive Color Design EMEA at BASF’s Coatings division. Working together with almost every car manufacturer on the market, BASF currently produces over 600 colours in Europe with new colours constantly being designed. This massive portfolio will now be scanned by cameras. The huge amount of appearance data generated during the scan is processed using a sophisticated mathematic model while BASF’s colourimetric know-how contributes to ensure its authenticity. OEMs can then access the comprehensive colour data at the AUROOM platform and render it on different 3D shapes provided by the platform or CAD shapes of their own models.
“Digitalization is an important topic, especially in the automotive industry. We have a lot of experience creating colours in our labs and now we are able to digitize them and create photo-realistic digital reproductions. For our customers, it means the colour decision process will become easier, faster and much more effective. They can also use the data for their own brand-specific car configurators so that car buyers can experience automotive colours in their entire variety which supports their buying decision,” said Krzysztof Patryk Stolarzewicz, head of Global Strategic Marketing at BASF’s Coatings division.
In the startup phase, BASF’s virtual colour solution will first be introduced to OEMs in EMEA. In addition to the digital platform, the customers will have the chance to experience the technology at AUROOM’s “analog twin” – a specially designed showroom at the Color Design Studio Europe in Münster, Germany. To demonstrate the colours and effects in the most authentic way possible, BASF also developed special virtual 3-D car shapes. Like BASF’s iconic dome shape, the virtual shapes simulate various forms of a car body. In order to assess compatibility of colour with the overall design concept, OEM designers can choose shapes of different vehicle segments in AUROOM for colour visualization.